Wednesday, April 11, 2007

Addendum to the Restaurant Cut Post

I was just reminded of the "7-bone steak" by Alinna. When Safeway debuted the Restaurant Cut last summer, I think they started off with the 7-bone steak. There it was, on the weeklies for Safeway, the "7-bone steak" and sure enough, it looked like there were seven bone pieces on one cut of steak. I didn't really check. I'm not sure if it was because I was too lazy to make sure that there were indeed 7 bones or because I didn't think it was worthwhile... but at a glance all I could think was, "Whoa that's a whole lotta bone."

Anyway, why would you advertise that? 7-bone steak? What's next? Lots-of-gristle steak? Super tough steak? I just don't understand why having lots of bone would be considered a good thing or something to highlight when trying to sell it.

I haven't seen the 7-bone steak make a comeback over the last 10 months though so either they've taken it off the market because despite Safeway's best advertising efforts it didn't sell well, or somebody in the marketing department got fired and now the "7-bone steak" is guised as something else in the Restaurant Cut line.

4 comments:

dchai said...

Not that I believe it, but supposedly meat closer to the bone is more tender or something. Hence, the more bones there, the more it shows the meat is close to bone.

Personally I think it's all a crock. I once saw a fascinating show about barbecue, one of my favorite cuisines, and the origins of barbecue and traditional barbecue meats come from poverty. They took the cheap cuts no one wanted, like shoulder and ribs, and smoked the heck out of it for a long time to soften up the tough meat.

In time, people began to claim (as they do today) that the cuts chosen for barbecue are so chosen because they're the most flavorful. This may or may not be true, but I think it's retroactively applying reasons that weren't originally there.

Ben said...

Actually, the name 7 bone comes from the fact that if you look at the bone, when that portion of meat is sliced, it looks like the number 7. Similar to Blade Steak. Both are chuck cuts, which aren't good parts of the cow.

Anonymous said...

The bone is appealing becaue as with all "bone-in" cuts of meat, the flavor is notably better.

Anonymous said...

Safeway is at it again...at least here in Denver. Safeway is advertising 7 bone steaks for 99 cents a pound, limit 2 this week.

The trailer park is all a buzz at the news.