I was just reminded of the "7-bone steak" by Alinna. When Safeway debuted the Restaurant Cut last summer, I think they started off with the 7-bone steak. There it was, on the weeklies for Safeway, the "7-bone steak" and sure enough, it looked like there were seven bone pieces on one cut of steak. I didn't really check. I'm not sure if it was because I was too lazy to make sure that there were indeed 7 bones or because I didn't think it was worthwhile... but at a glance all I could think was, "Whoa that's a whole lotta bone."
Anyway, why would you advertise that? 7-bone steak? What's next? Lots-of-gristle steak? Super tough steak? I just don't understand why having lots of bone would be considered a good thing or something to highlight when trying to sell it.
I haven't seen the 7-bone steak make a comeback over the last 10 months though so either they've taken it off the market because despite Safeway's best advertising efforts it didn't sell well, or somebody in the marketing department got fired and now the "7-bone steak" is guised as something else in the Restaurant Cut line.